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Behind the Bag: Our Packaging

BY Buffalo Jackson Journal
BY Alex Via

We love reading customer comments. As designers and creators (with way too many ideas sometimes) we gladly welcome feedback about our work. So when we received a kind comment from a happy customer the other day we couldn’t help but jump at the opportunity to share it with you - if only as an excuse to show our customer some much-needed love:   

“Folks, I just received my Bison Field Notes Travel Wallet, which I already love, however, I am writing now simply to laud you on your outstanding product presentation. I can't tell you how utterly brilliant your presentation is, from the product dossier with order details and return policy to the wax paper insert to the thoughtful welcome note – yes, long live the rugged gentleman! The crowning touch, however, was the worn transcription of Kipling's "If," a brilliant poem in its own right that marries so beautifully with what you are trying to convey. I applaud your efforts and state you have a customer for life.” - Richard L.   

Inspired by Richard’s comment, we’ve decided to walk you through our packaging process. We share this with you not to give ourselves a pat on the back, but to let you know that when you buy from us you are getting a product made with precision and purpose. We know that buying from us is an investment; an investment in a bag, a look, and a brand. That’s why we believe in going above and beyond. Details matter – and so do you.  

Here’s an outline of everything that goes into a Buffalo Jackson Trading Co. Package:       

1. Drawstring Cloth Bag (to prevent scuffs and scratches)

One of the most important things to remember about leather is that it easily scratches. This can be a good thing for the character of the bag when it’s done naturally and over time, but before you get it you don’t want any unnecessary gouges. That means something needs to keep your bag safe while it ships from our store to your house. Enter the drawstring cloth bag. It’s lightweight and loose, perfect for keeping out moisture. Use it as your gift wrapping and call it a day. Yes, it’s just a cloth bag for shipping in, but we’d love to see what other creative uses you can think of using it for!    

2. Letter from our founder, Xan Hood: “Welcome to the Family”

Do you like getting letters? We do too. That’s why we’ve included a letter from our founder, Xan Hood, in every Buffalo Jackson package. But don’t let the faded paper and the classic typewriter font fool you, this letter is not from 1910. Instead, it outlines the history of Buffalo Jackson Trading Co., tells you about our vision and thanks you for being a part of it.    

3. Canvas & Leather Care Card (We want to help you keep your products looking fresh and new)

Our leather and canvas products may be built to last you years, but like all good things, they need some care. That’s why we’ve made to sure to include a canvas and leather care card with every purchase. But if tips and tricks are not enough, don’t fret, we have everything you need in leather care to keep your leather clean and in good condition.    

4. “If” by Rudyard Kipling

“...If you can talk with crowds and keep your virtue,
Or walk with kings – nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a man, my son!”  

Are you familiar with the poem “If” by Rudyard Kipling? “If” not, don’t worry. We’ve included a copy of it with your purchase. Now you’re probably thinking, poetry for men? But trust us, this poem is chock-full of wisdom. Each of the four stanzas addresses a different life situation and how to best deal with it. You’ll understand what we mean after you read it.    

5. Field Guide (Packing Slip)

A field guide is much more than a book, it’s a guide to understanding the world around us. When field guides were first created they were designed to help individuals identify unknown things outdoors, like birds, bugs, and trees. Now they can be used to identify almost anything. Therefore, with every Buffalo Jackson package you receive, you will also receive a field guide from us outlining the contents of your order. In it contains your billing information, the contents of your package, and our return policy. We know navigating a new environment can be tricky sometimes, that’s why we’ve included a field guide to help you.    

6. Buffalo Jackson Stickers

We love our customers and we’re always looking for ways to show our appreciation. Therefore, as a small way to say thank you we include a free Buffalo Jackson sticker with every order. Our company may be small, but our hearts are big.    

7. Your New Leather Bag

We didn’t forget, we just saved the best for last. Just like our Denver Leather Briefcase in Sienna Brown.  

Interested in learning more about our packing?

Check out our new arrivals and order a Buffalo Jackson package for yourself.    

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