The Roosevelt Foundation

While there are many men who have gone before us in history, there are few who have inspired and bestowed upon our nation with such an enduring legacy as Teddy Roosevelt. His life as a cowboy, soldier, politician, gentleman, and conservationist stand as a memorial to a man in the arena fighting the good fight. 

The Roosevelt Foundation has been a dream of mine. It was established so that Buffalo Jackson Trading Co. could give back to its mission and reason for existence—serving men. We are under the conviction that the clothing brand needs to continue to serve the purpose of being a cultural symbol of American masculinity. We believe many clothing brands (i.e. Orvis, Patagonia) have worked tirelessly in the areas of conservation of our planet and natural resources, and wildlife preservation, but few have explored or tackled the issues in masculinity in our culture today.

Our approach to our foundation is to give and explore partnerships in these specific areas. From Wounded Warrior projects to local Boys and Girls Clubs, Boy Scout chapters, non-profits, and ministries that are working at the level of the soul to awaken men to lives of character, courage, purpose, and honor for generations to come.

Man in the Arena Speech

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Teddy Roosevelt,  23 April, 1910
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