Putting books on a clothing and leather goods website might sound like a weird idea. And it might just be. But I am convicted that if we want to sell a lifestyle about honor, traditions, heritage and the outdoors, we better be cultivating those kind of men. While I know it is easy to market those as products, I am a big believer that those things are earned and come over time. Selling character kind of cheapens the real experience for those that want to really embody it.

I put together this growing list of books that impacted me to explore an authentic life and my journey so far. I hope we are a company that wants to really live out what we speak about and these are a few of the books that influenced me and some of my friends. I thought it might be of use to walk you down that path. If you have others, send us a comment and maybe we will add it to our list. Heck, I wouldn't mind finding a few new ones myself.

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